Our Businesses

Home Furnishing

Leading high-end commerce and trade with diversified business formats

Leading high-end commerce and

trade with diversified business formats

In 1994, Qianjiang Refrigeration first proposed the concept of "a one-stop home life shopping plaza of top luxury", introducing thousands of high-quality brands from home and abroad, and built China's first "home CBD" - the New Era Home Life Plaza. On this basis, it jointly created Hangzhou's first Xingyue Hui project with Longfor; reached a cooperation with the Hong Kong Artyzen Hotel Group, introducing five-star hotels, high-end apartments, and other business formats, and injected new momentum into the city's commercial vitality.

New Era Home Life Plaza
Hong Kong Artyzen Five-Star Hotel

New Era Home Life Plaza

Since the establishment of Hangzhou New Era Home Life Plaza in 1996, Qianjiang Refrigeration has been committed to creating the most high-end, most complete brand, largest scale, best environment, and most popular five-star one-stop home shopping plaza in Zhejiang Province. As the creator of the domestic home CBD, New Era Home Life Plaza integrates furniture, building materials, home decoration design, home decorations, e-commerce, and other functions into one, leading the one-stop shopping trend.

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New Era Style

Total operating area

Over340000 square meters
High-end brands

Over1000
Five-star service guarantee

10 items

National Integrity Market

China's Comprehensive Top 100 Commodity Market

China's commodity market fashion market

Zhejiang Province key markets

Zhejiang Province Five-star Refined Standard Market

Zhejiang Province Intellectual Property Protection Standardized Market

"Pinzi mark" Zhejiang manufacturing brand experience market

Smart Market of Zhejiang Province

Civilized Unit of Hangzhou

Collaborative Brands

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Under its shopping mall

New Era Home Life Plaza (Headquarter)

Integrated with furniture, building materials, home decoration design, home accessories, and e-commerce, it is a high-grade, full-brand, large-scale home building materials mall in Zhejiang Province,leading the new trend of one-stop home consumption with a five-star shopping experience.

New Era Zijin High-end Home Living Products International Pavilion

It is located at the core of the Gudun Road home appliance business district, directly accessible by subway Line 2. The total business scale is 60,000 square meters, carefully selecting more than a hundred well-known domestic and foreign furniture and daily necessities brands.And it’s the first fashionable theme life MALL to implement the "pure furniture and daily necessities mall" strategy of the New Era.

New Era Interconnected Plaza

It is located in the core of the western Hangzhou with a building area of 80,000 square meters. With the strong support from the government, the New Era integrates industry resources to create a New Era Interconnected Plaza that integrates urban exhibition halls, smart homes, offices, and high-quality basic building materials.

Brand support service

All-channel media support

Offer television, public buses, social media platforms (such as Weibo, WeChat) and other promotional channels to meet various promotional needs.

Marketing event support

By organizing events like the "International Livable Life Festival" and the New Era Home Expo, creating exposure opportunities and sales opportunities for settled merchants.

Promotion event

Plan and organize multiple promotional activities each year, attracting a large number of customers to participate in it, and providing efficient transactional opportunities for merchants.

Designer assists

Regularly hold designer events to enhance the linkage between the brand and home interior designers.

Merchant activity support

Provide services such as event planning and execution, publicity and promotion, on-site support, and marketing resources.

Employee training

Provide regular support for merchant staff training, helping merchants to establish an efficient and professional sales team.

Brand manufacturer visit

Regularly visit brand manufacturers to understand market trends and business dynamics to ensure the provision of the most cutting-edge information support and services for settled merchant.

Top Ten Service Guarantees